Hi, I'm Shasta — multi-passionate, and proud of it.

Build the Business Idea You Can’t Stop Thinking About

For more than 26 years, I have started, tested, built, and reworked businesses. Through all of those ideas, experiments, successes, and disappointments, the most important lesson I have learned is this:

“Some entrepreneurs are not meant to build alone.”

For most of my life, I believed I was supposed to be able to do everything by myself.
I was taught that needing other people was a sign of dependence. That wanting someone to work beside me meant I was not capable enough on my own. That I talked too much, asked too many questions, and needed to become quieter, more focused, and more self-sufficient.

So I tried.

I tried to choose one perfect idea, make one perfect plan, and quietly push it forward on my own. I started business after business, convinced that if I just worked harder, became more disciplined, or finally found the right system, I would be able to make it work.

But no matter how hard I tried to follow those rules, most of those businesses produced little more than a small amount of additional income.

The three moments that changed how I build

The realization that I might not be meant to build alone came in three parts.

The first happened when I hosted a Human Design workshop and met what may have been the first truly collaborative worker I had ever known.

She was the first person who said she wanted to work with me even though I could not pay her. She wanted to build because it meant working alongside someone else. She told me it was okay that I did not want to do everything alone, because she did not want to build alone either.

She treated my desire to work together as an honor—not as a sign of neediness or codependence.

Something in me began to shift.

The second realization came when I joined a group whose owner was willing to work beside me. He sat with me and helped me set up my Facebook advertising account while I watched, asked questions, and worked through the process with him.

I had struggled to do it alone for three years.

Together, we did it in two hours.

And now I know how to do it.

I did not suddenly become smarter or more capable. The difference was that someone was there with me. I could talk through what I was seeing, ask questions as they came up, and learn by doing it alongside another person.

The final tipping point came when a member of another group asked whether I wanted to work together and support one another as we grew our communities. She suggested live talk-thinking sessions where we could bring our ideas, work through problems, and build side by side.

Things I struggle to do alone become possible when we work together. Ideas become clearer. Decisions become easier. The advertisements I create with her work more consistently. The ones I make alone sometimes work.

What I finally understood

It was a realization that felt liberating and heartbreaking, frightening and exciting, all at once:

I do not build very well alone. Perhaps I was never meant to.

I need connection. I need to talk through my ideas. I need the energy that comes from building alongside other people. I need someone there when the tenth “no” arrives and I begin wondering whether I should give up and return to a 9-5.

For years, I believed those needs were flaws I had to overcome.

Now I understand that collaboration is not a weakness. Connection is not something to be ashamed of. Wanting to build with other people does not mean I am incapable. It means I finally understand the conditions in which I do my best work.

The business with the greatest potential for success is also the one I could never have created alone. It is the one where I have not carried the entire vision by myself. It is the one where other people have brought their talents, ideas, encouragement, and perspectives to the table. They have kept nudging me forward on the days when rejection made me want to stop.

That experience changed the way I see entrepreneurship.

You don’t have to build alone either

If you are multi-passionate, idea-rich, and wired to think better out loud, forcing yourself into one perfect niche or one perfect plan can keep you stuck for years. Sometimes you do not need more discipline, another course, or a more complicated strategy.

Sometimes you need a person to talk it through with.

“Ideas should go together to move everything forward — like a wheel.”

You need a simple place to begin. You need room to test an idea before committing your entire future to it. You need people who meet your ideas with curiosity and possibility instead of immediately explaining why they will not work.

You do not have to know what your forever business will be before you begin.

You can build a small version, put it into the world, listen to what people tell you, and decide what comes next. You can let real experience teach you more than another year of thinking about it ever could.

A place to build alongside others

That is also why I created the free Building Extraordinary community.

I do not believe entrepreneurs should have to pay simply to feel supported. Building Extraordinary is a place for connection, brainstorming, live working sessions, honest conversations, and encouragement from people who understand what it is like to have more ideas than time—and still deeply want to make something real.

It is a place where you do not have to hide your excitement, quiet your ideas, or pretend that building a business is always easy.

Inside Building Extraordinary, the question is not:

“Why won’t this work?”

The question is:

“How could this work?”

Because your ideas do not need to be shut down before they have a chance to breathe. They need space, structure, movement, support, and sometimes one honest conversation that helps everything click.

Perhaps I am not built to create an empire alone.

Perhaps you are not either.

“Perhaps we are built for something better: people bringing their strengths, ideas, encouragement, and passion together to build something extraordinary.”